“I am personally excited to see the full-body evening gown which brings in-game tasteful modern design elements to a traditional saree.”

“Since our team could not visit Mumbai, we worked virtually with Shruti to deliver designs that are relevant to the latest trends on the streets of Mumbai while incorporating traditional themes throughout the kit,” shares Sophia Lee, Senior Concept Artist for The Sims. The Sims 4 Fashion Street Kit is made up of a bevy of items for all Sims, from nose rings, henna tattoos, and sandals, to flowy wrap skirts and asymmetrical vests, two of Singh’s favorite pieces. Each piece is adorned with lively colors and prints specific to different cultures, because Mumbai, the City of Dreams, is a melting pot.” “It’s inspired by the Indian handloom (weaving) industry, which is preserving and rendering a beautiful picture of our age old heritage, known worldwide for its richness and purity of its textiles. “The Fashion Street Kit is inspired by a lot of India, and of course Mumbai,” explains Singh. As a result, these different cultures and ethnicities converge on Fashion Street. Mumbai itself is often referred to as “The City of Dreams” because it offers a plethora of job opportunities for people all over India and its neighboring countries. To be fair to Singh and Mumbai, The Sims 4 Fashion Street Kit is directly inspired by the city’s fashion scene, however one can’t talk Mumbai style without mentioning its vendor-lined walkway. Fashion Street is an experience of its own.” It's a heaven for shopaholics, and it's a mind-boggling experience. That’s what makes Fashion Street, Fashion Street. Even though she now rubs shoulders and collaborates with India’s fashion elite, she still enjoys the thrill of the bargain. Singh has been visiting Fashion Street ever since. “My mother had taken my sister and I to Fashion Street, and we were like ‘what is going on? There’s something known as shopping?’ That concept didn’t exist to me before that.” “My first shopping experience was when I was in fourth grade,” reminisces Singh. Her expertise is undeniable, but it’s her history with Mumbai’s fashion scene, and Fashion Street specifically, that made her the perfect partner for this kit. She has worked with the Fashion Design Council of India as a curator and manager, led the launch of India’s first-ever digital fashion week, and served as a creative director for Lakmé Fashion Week.

To do so, The Sims has collaborated with its friend and fashion expert Shruti Sitara Singh to co-create a comprehensive and authentic wardrobe of vibrant color, high-contrast patterns, iconic silhouettes and trendy statement pieces that can be integrated into a Sim’s closet.īorn, raised and currently based in Mumbai, Shruti Sitara Singh is an art-meets-fashion curator, creating immersive narratives that intersect art, music, theater, design and culture. And it’s not just a hub for all things clothing, it’s also a cultural epicenter where one can enjoy food, music, architecture, the occasional Bollywood celebrity sighting, and the company of friends, family and significant others - we hear it’s quite the place to take a date.įor the latest kit offering, The Sims™ is taking players to this beautiful corner of the world, and unlocking the distinct style one would encounter there. Welcome to Fashion Street! Located in the city-center of Mumbai, India, Fashion Street has long been the premier shopping destination in this coastal metropolis, with over 150 vendors selling various wares, from vintage garb, to homemade garments, to designer threads.

Sims 4 kits